Be Considerate, Smokefree America

Deux petites vidéos de Foundation for a Smokefree America qui traitent avec humour (et exagération) des méfaits indirects du tabac. Pas pour le fumeur, mais pour celui qui le côtoie : so « be considerate, don’t smoke ».

J’aime particulièrement la désinvolture des fumeurs dans les vidéos :

Source = ads of the world.

These films were created by Robert Kleman and Nik Klinkert, who are freelance New York Creatives. Award winning writer Robert Kleman (former CD of TBWA Singapore, ECD of Euro, New York) has produced various work for The Foundation for a Smokefree America. He wanted to highlight the dangers of second hand smoke to a youth market through a tone that was counter to the usual preaching and scare tactics of anti tobacco advertising.

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
Published: February 2010